Wool is great, but have you ever tried melting oyster shells into a polymer yarn instead? It’s way better.
Meet Seawool®: thermal-regulating, machine washable and itch-free. Built into the rest of the AW26 range, so nothing in your wardrobe holds you back this season.
The technology
From merino to marine
We used to make knitwear from merino wool, until customers told us the same thing again and again: too delicate, too much hassle, and handwashing? No thank you.
So we went looking for a smarter alternative. Seawool® blends recycled plastic bottles with discarded oyster shells into a fabric that is machine washable, shrink-resistant, soft, temperature-regulating and odour-resistant. Same warmth, none of the hassle.
Shop nowThis season's favourites
The pieces we get asked about the most this season.
All Knitwear
Every wash-tested, wrinkle-resistant, thermal-regulating piece in one place.
Still have questions?
Who are you?
We're LIV by LABFRESH. The most crowdfunded brand in Europe, expanding into womenswear. We make technologically enhanced fashion using textile technology and innovative fabrics.
How do I wash Seawool knitwear?
Machine wash cold on a gentle cycle and let it air dry. No handwashing, no wool cycle, no fuss.
How long does shipping take?
1-3 business days, depending on your location.
Read more here.
What if it doesn't fit?
No worries! We offer quick, easy, and free exchanges within 30 days.
What does the performance guarantee cover?
We promise a lot, and stand by it. Read what we guarantee here.
An autumn wardrobe that doesn't wear out
Backed by a one-year performance guarantee, free shipping and free exchanges.
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