Who are we?
A long time ago (ok, 2017) in a galaxy far, far away (aka Amsterdam)…
We got philosophical
Humanity has been making shirts the same way since the 1950s when non-iron treatments were created. There must be a more innovative way.
Fueled by this existential question (and approximately 27 bottles of wine), we founded LABFRESH. Our first crowdfunding campaign made us the most backed fashion project in Dutch history.
KICKSTARTER
Our first crowdfunding campaign made us the most backed fashion project in Dutch history.
We've sold shirts & t-shirts in 98 countries!
We received research grants from MIT and WBSO to further develop our FreshCore™ technology.
Dragon's Den
We successfully pitched for 1.5m viewers in Dutch tv-program Dragons' Den.
We opened our first flagship store in the heart of Amsterdam.
With the help of loyal customers, we crowdfunded our first flagship store on Van Baerlestraat 32.
We opened our second flagship store in the heart of Copenhagen.
Again with the amazing support of our customers, we crowdfunded our 2nd Flagship store in Copenhagen's busiest pedestrian street.
WE SOLD 10% OF THE COMPANY TO OUR CUSTOMERS!
In August 2023 we did the biggest move yet and sold 10% of LABFRESH to 817 customers via the crowdfunding site SEEDRS. 100% of the money goes towards growing the business because that’s the most fun thing we can imagine doing with it!
WOMENSWEAR!
After many requests, and lots of testing, we finally move into women's wear!
We proudly present you the LIV collection.
Our mission is simple
To make life-proof clothing that stays clean and fresh for many days. Because the only way to clean up the fashion industry is to buy less clothes, wash it less, and keep it forever.
Our first invention was the stain, odour and wrinkle free shirt.
Since then we have been launching 1-2 new product categories per year. It takes 1-2 years to develop a new fabric and we are never in a hurry - because quality always comes first.
We are radically community-driven
So far, all new products we launch have been financed via crowdfunding pre-orders. We developed the fits based on 12,000 customer measurements. And we even borrowed €400,000 from 232 customers to open our flagship stores. Nothing makes us more happy than your feedback and help.