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Join the textile revolution

Who are we?

LABFRESH is a premium textile brand specialised in smart, technological fabrics. We develop our own life-proof fabrics in the EU and Switzerland and are on a mission to disrupt the way the world consumes fashion. We enable us all to buy less and better.

We launched in 2017 and went viral with our first creation: a red wine and odour repelling white business shirt.

We now have customers in 100+ countries, have expanded into retail, and are not slowing down.

We got philosophical

Humanity has been making shirts the same way since the 1950s when non-iron treatments were created. There must be a more innovative way.

Fueled by this existential question (and approximately 27 bottles of wine), we founded LABFRESH.

KICKSTARTER

Our first crowdfunding campaign made us the most backed fashion project in Dutch history.

We've sold shirts & t-shirts in 98 countries!

2018

We received research grants from MIT and WBSO to further develop our FreshCore™ technology.

Dragon's Den

We successfully pitched for 1.5m viewers in Dutch tv-program Dragons' Den.

We opened our first flagship store in the heart of Amsterdam.

With the help of loyal customers, we crowdfunded our first flagship store on Van Baerlestraat 32.

We opened our second flagship store in the heart of Copenhagen.

Again with the amazing support of our customers, we crowfunded our 2nd Flagship store in Copenhagen's busiest pedestrian street.

WE SOLD 10% OF THE COMPANY TO OUR CUSTOMERS!

In August 2023 we did the biggest move yet and sold 10% of LABFRESH to 817 customers via the crowdfunding site SEEDRS. 100% of the money goes towards growing the business because that’s the most fun thing we can imagine doing with it!

WOMEN'S WEAR!

After many requests, and lots of testing, we finally move into women's wear!

We proudly present you the LIV collection.

Got what it takes?

Are you the next member to join the LABFRESH family? Do you think in solutions, take your work seriously (yourself, not that much), express constant care and embody growth as a lifestyle?

Apply now to join the team!

Dream job this way

Follow the journey