THE LABFRESH TECHNOLOGY
We believe everyday essentials should perform as well as they look.
That's why we developed FreshCore - our innovative yarn-level technology engineered to make your life easier. Unlike surface coatings that sit on top of fabric, FreshCore is applied in a way that wraps around each yarn. This creates long-lasting performance that stays effective wash after wash.
FreshCore
Odour control
Odour controlSweat itself is odourless, but bacteria create smells. FreshCore interrupts bacterial growth at the ionic level, preventing odours before they develop. Because the treatment bonds closely to the yarn, it remains active over many washes.
Sweat management and blocking
Sweat management and blockingFreshCore fabrics absorb significantly less sweat and keep the fabric drier during wear compared to untreated cotton. This reduces visible marks and allows clothing to stay fresher for longer.
Our sweat-blocking undershirts take it a step further. A discreet multi-layer panel is built into the underarm area, trapping moisture inside and preventing it from showing on the outside. With these, you can confidently say goodbye to sweat stains.
Find our best sweat-blocking products here.
Liquid repellency
Liquid repellencyCertain LABFRESH products are enhanced with liquid-repellent properties when this provides real benefit. Microscopic structures around the yarn create a hydrophobic surface that makes liquids bead up and roll away, keeping fabric clean and dry without affecting breathability.
Wrinkle resistance
Wrinkle resistanceFreshCore also supports wrinkle recovery. Easy Care garments need minimal ironing to stay sharp, while Non-Iron fabrics maintain a crisp, crease-free look straight from the wash. We aim to make every garment as non-iron as possible without ever compromising the natural touch and character of the chosen composition or raw materials.
Find our best non-iron products yet here.
Beyond FreshCore
FreshCore is at the core of LABFRESH, but we push innovation further across three other areas:
Comfort
Stretch is integrated directly into the weave through elastane or innovative yarn blends, ensuring freedom of movement without sacrificing durability or structure.
Durability
Our fabrics and constructions are engineered for long-lasting performance. They retain their shape, colour, and quality through repeated washing and wearing. To ensure best-in-class longevity, we benchmark our garments against leading competitor brands.
See our latest benchmark of our Classic Non-iron shirt here.
Recycled & bio-based
We continuously explore new yarns and materials that are sustainable by design. These include recycled polyester certified by GRS and RCS, and innovative bio-based options such as Seawool, made from recycled plastic bottles and oyster shells.
Why it matters
LABFRESH garments are washed on average 3.8 times less than conventional clothing. Washing less preserves fabric quality, reduces water and energy use, and extends the life of your wardrobe while keeping it fresh and functional.
Buy less. Wash less. Wear more.
Every production batch is carefully tested for all performance features, including odour control, sweat management, wrinkle recovery, and repellency. All products are covered by a one-year performance guarantee.
Conscious innovation
Our textiles comply with the world’s strictest safety standards.
Cotton is sourced through the Better Cotton Initiative.
Recycled polyester comes from suppliers certified by the Global Recycled Standard and the Recycled Claim Standard.
Yarns are independently verified through OEKO-TEX® Standard 100 and BlueSign.
We are continuously developing new yarns that are sustainable in themselves and vouch to never make a normal product, and strive to combine performance with sustainability and a premium natural feel.
By working at yarn level rather than relying on temporary coatings, we ensure strong performance while preserving the natural breathability of the fabric.
The result?
Conscious production of innovative textiles and clothing that feels timeless and natural while performing like advanced technology. Essentials that stay sharp, fresh, and reliable, wash after wash.
Conscious innovation
Our textiles comply with the world’s strictest safety standards.
Cotton is sourced through the Better Cotton Initiative.
Recycled polyester comes from suppliers certified by the Global Recycled Standard and the Recycled Claim Standard.
Yarns are independently verified through OEKO-TEX® Standard 100 and BlueSign.
We are continuously developing new yarns that are sustainable in themselves and vouch to never make a normal product, and strive to combine performance with sustainability and a premium natural feel.
By working at yarn level rather than relying on temporary coatings, we ensure strong performance while preserving the natural breathability of the fabric.
The result?
Conscious production of innovative textiles and clothing that feels timeless and natural while performing like advanced technology. Essentials that stay sharp, fresh, and reliable, wash after wash.